Cusano, the
cigar brand that produces a variety of high-quality, value-priced cigars, was
the brainchild of Michael Chiusano, a New Yorker born and raised in Brooklyn.
The story is quite unique because, unlike most cigar makers, Chiusano did not
come from that world. He worked in finance and was a fan of Cuban cigars.
His
decision to create DomRey Cigar Inc. in Bradenton, Florida, in the mid-1990s
was an impulsive event rather than a planned action. Indeed, on a trip to the
Dominican Republic, he found a cigar he liked so much that he bought 100 of
them. Upon his return he had a rudimentary band made under the name Cusano
Hermanos and gave them to a local tobacconist from whom he used to buy his
cigars. Soon after, that merchant asked him for another hundred and, after a
while, the demand grew so much that Chiusano ended up buying thousands of
cigars to satisfy a market that had been generated in a totally unexpected way.
Their
thriving business continued to grow and by 2008, DomRey Cigar Inc. had sold
five million cigars and had become firmly entrenched in the mid- to low-priced
segments of the premium cigar industry. The concept is simple: they target the
everyday smoker segment with a product that is excellent value for money.
Although
from the beginning, the cigars were manufactured by Davidoff in the Dominican
Republic, Chiusano remained at the helm of the brand. However, he retired after
it was bought in 2009 by the large Swiss company Oettinger Davidoff Group,
which was looking to access new distribution channels in the United States.
The M1
Line
In its
desire to keep aficionados who seek excellent quality at affordable prices
satisfied, for several years now, Cusano has been marketing many of its cigars
in extremely popular packages.
Among them
is the M1 Line, which was born to compete with giants such as Macanudo and
Partagás. In fact, the Cusano M1 is combined with the famous quality and flavor
of the Macanudo model; a perfect combination of Dominican fillers placed inside
a Connecticut wrapper leaf.
This line
is rolled at AgroIndustrias Laepe in Honduras and is offered in some of the
best-selling formats such as Robusto, Churchill, Corona and Gordo.
Cusano M1
Bundle cigars are handmade cigars with a beautiful Ecuadorian Connecticut
wrapper over aged Dominican binder and filler tobaccos that combine to satisfy
any cigar connoisseur's palate. They are designed to deliver all the quality
and flavor of a premium cigar for only a fraction of the price.
Their
flavor is smooth and creamy, and to give them an extra Cuban-style taste, the
Cusano M1 uses a double-binder process that uniquely reinforces their overall
construction.
In our
store they are available in Robusto, Churchill and Corona formats. Don't miss
them.
