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The Ashton
brand was created by Robert Levin in the early 1980s. His father, Albert, had
purchased, in the late 1950s, the iconic Philadelphia store, Holt's Cigar
Company, where Robert began working as a child helping his father in various
jobs, until at the end of the 70s, he took full charge of running the company,
successfully expanding the business.
Some years
later, Robert had already decided to enter the complex world of cigar-making
and in 1985 created Ashton, a brand that soon became one of the most sought
after by connoisseurs, who quickly discovered the smoothness, rich flavors and
attractive aromas of those cigars. Shortly after, he partnered with the Fuente
family -owners of the legendary and renowned premium cigar brand Arturo Fuente-, to produce the Ashtons in his tobacco factory in the Dominican
Republic, where they are handcrafted with the best Dominican tobacco, which
once cured and aged they are used for the filling; to complete their
elaboration, these fine cigars are covered with the impeccable wrappers known
as Connecticut Shade, a prized tobacco that is grown protected from the sun, in
the Connecticut River Valley, in Connecticut, Massachusetts and southern
Vermont.
The brand's
reputation grew rapidly, largely underpinned by Levin's dedication and drive to
satisfy the varying tastes of both new and veteran smokers. In that search he
managed to successfully introduce several mixes that very soon became iconic.
The most popular is the Ashton Classic line, with the largest selection of
sizes of all the brand's varieties, and flavors ranging from light to medium
bodied.
Other of
the most recognized is Ashton Aged Maduro, with a variety of fermented and aged
cigars and a naturally developed sweet flavor; Ashton Cabinet Selection, a
limited edition with special aging; Ashton Virgin Sun Grown (VSG), prized for
their fascinating taste and aroma notes of cedar, earth, coffee beans and
leather, masterfully harmonized; and Ashton Heritage Puro Sol, highly valued
for their full-bodied flavor and wrapper from tobacco leaves grown in Cameroon,
Africa. All made following their strict brand values, longevity and tradition.
Today the
Ashton brand continues in the hands of Robert Levin and his son Sathya, and is
among the most respected premium cigar brands in the world, with sales in more
than 60 countries and more than three decades in the "Top 3" of the U.S.
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